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You are here: Home / Customer profile / Innovation By Design

Customer profile, Genesis, Portfolio / 03/26/2015

Innovation By Design

Cap Web Solutions recently completed a project for a clothing and promotional item customization business. This Chester County, Pa based business, owned by Jonnie Koeberle and John Woodcock services many of the local business and school districts in the area with spirit wear, promotional items, branded clothing and custom designs.


Project:

Add an online store to an existing older website and convert it to a WordPress site for easier management. The existing VistaPrint hosted site did not offer the flexibility the owners wanted as they were growing their online retail business. The new site first and foremost needed to include a full e-commerce solution for sale of stock logo’ed items, as well as handle custom design work submitted through uploaded image files. The site had to use striking colors, be visual, but easy to navigate.


Innovation by design logo swirllSolution:

WordPress Framework: Genesis by StudioPress
Theme base: Executive Pro

This project brought together a number of different components. The Executive Pro theme works well for a professional business website. The new site is responsive. A full implementation of the WooCommerce e-commerce plugin by WooThemes offers a huge inventory of products to the site visitor. As we went live, the build-your-own shirt customization is still progressing, but full custom logos can be uploaded through the site to secure custom pricing to meet the customer’s need.

Take a look at the new site. Better yet, check out the online store and pick up a favorite logo’ed tee-shirt or send them your own custom design.

 

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Filed Under: Customer profile, Genesis, Portfolio Tagged With: ecommerce, Executive Pro, website conversion, WooCommerce

Matt Ryan

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